From three- to four-day deliveries to same-day delivery, click-to-door speeds have shrunk over time. With consumers exhibiting increasingly fast-paced buying patterns, storage, sorting, packing and delivery will no longer be individual operational functions but one single, agile, fluid movement.
Fulfillment is moving into the last mile – store-backs, Darkstores and MFCs will rise in importance.
On-demand consumption behavior also prioritizes no reliability in fulfillment for brand selection – darkstores/micro-fulfilment centers (MFCs) have to focus on shrinking the time cycles between placing an order and getting it fulfilled, enhancing the consumer experience.
Robotic, low-touch automation is the only way forward. Robotics built for warehouses did not work for fulfillment centers, and robotics built for fulfillment centers will not work for MFCs.